Sofia Marie Boutique

This is a fun project that I did based off of an idea that a friend and I had for a young women's clothing boutique. The concept was an urban, streetwear brand with a feminine twist. I accomplished this style by drawing inspiration from neon lights for the type and the patterns. The idea of neon lights is urban and edgy, and the way that they glow was the perfect opportunity to utilize pastels for the feminine feel that we were going for. The posters in this project are for a marketing concept that I thought of called "Shop While You Rock." These would be concerts hosted by our boutique where we would also sell our clothing and merchandise. This would be a great way to draw in large crowds and get people excited about our brand.